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Exciting news in the beauty world as VIOLETTE_FR, the NB100-winning brand renowned for bringing the coveted French beauty aesthetic within reach, introduces two new fall-ready shades of its popular Bisou Balm. This must-have product, which has been consistently sold out since its launch in 2022, now comes in deeper tones perfect for the autumn and winter seasons.
VIOLETTE_FR founder Violette Serrat revealed to NewBeauty that the overwhelming success of Bisou Balm comes as no surprise to her, as it perfectly embodies her vision for VIOLETTE_FR—making French sensibility accessible through user-friendly products.
The Bisou Balm’s popularity is attributed to its unique formula that mattifies, blurs, and moisturizes while providing a natural “just-bitten” tint. This lipstick-balm hybrid offers effortless color payoff and glides on smoothly with a subtle blurring effect, giving lips a matte finish that appears smooth and flawless.
The two new shades, Rose Latte (left) and Bonbon Myrtille (right), offer versatile options for the cooler months. Rose Latte is a highly wearable mid-tone raspberry pink with neutral undertones, while Bonbon Myrtille is a deep, buildable crimson hue inspired by the eponymous French blueberry-flavored candies.
“Our new shades embrace the complexity of our identities,” Serrat explains of the inspiration behind the new shades. “Like the iconic black and white swan, we all possess contrasting sides that blend and evolve with our moods and emotions. Rose Latte and Bonbon Myrtille encourage us to explore and express the dichotomy within ourselves.”
To achieve that coveted “just-kissed” look, simply glide Bisou Balm over your bare lips, slightly extending beyond your natural lip line (embrace the effortless charm; it’s not about perfection!). For a subtle, everyday flush, one layer does the trick. Craving more drama? Build up the color with additional swipes. The beauty of Bisou Balm lies in its versatility: Whether you opt for a whisper of tint or a bolder statement, it always maintains a lightweight, never-heavy feel.