Ghost waves are set to be a major hair trend this summer, described as soft, barely-there ‘S’ shaped waves that exude an effortlessly cool vibe. Hairstylist Tom Smith introduced the term on Instagram, and the trend has been gaining traction ever since.
After noticing ghost waves on characters in The White Lotus, Smith’s prediction was further solidified. The show’s setting in White Lotus Thailand perfectly embodies the beachy, carefree vibe that ghost waves aim to achieve. Smith was particularly impressed by the loose waves and warm tones that give off a beautifully humid yet refined look.
While ghost waves are naturally suited for textured hair, they can also be easily achieved with a mermaid waver and a wide-tooth comb for quick styling. We sought insights from experts to delve deeper into this trend.
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How to achieve ghost waves
“Ghost waves” refer to a hair trend featuring subtle, barely-there textured waves that are meant to look effortless and natural, regardless of your hair type, explains celebrity hairstylist Sarah Potempa. According to hairstylist Hayley Heckmann, the goal is to create a relaxed, natural finish with minimal styling. Imperfection is key to mastering this trend.
Smith describes ghost waves as a subtle movement in the hair, characterized by ‘S’ shapes and a very unstructured look. Texture sprays, wax sprays, and serums can enhance the definition of these waves, providing an effortless yet chic appearance.
For those with naturally wavy hair, achieving ghost waves is low-maintenance. Adding a texturizing spray like Team Texture Dry Finishing Spray can enhance the waves and add dimension for a more undone look, Potempa suggests.
Whether using a flat iron, curling iron, or a waver like Beachwaver Co. 3B Waver, the key is to create soft ‘S’ curves rather than defined curls. Adding a texturizing spray and styling with a wide-tooth comb can help achieve the desired ghost wave effect.
For a heatless option, Potempa recommends using Braid Balm Pre-Braid Prep overnight to create natural-looking waves.
Reasons behind the ghost waves trend
Aside from The White Lotus influence, nostalgia plays a role in the resurgence of ghost waves. Early 2000s icons like Mary-Kate and Ashley Olsen epitomized this style with their effortlessly chic waves, sparking a renewed interest in the trend.
Moreover, the shift towards embracing low-maintenance looks has contributed to the popularity of ghost waves. Unlike previous polished styles, ghost waves offer a quick, effortless, and attainable look that celebrates natural hair textures. This trend allows individuals with wavy hair to enhance and embrace their natural waves in a stylish manner.
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