Bobs have been a major trend this past year, with each season offering a fresh twist on the classic cut. This time, we’re elevating the old money bob to new levels and revealing the secrets to achieving an effortlessly chic version of this iconic style!
The Old Money Bob Gets an Airy Update
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The rise of the old money bob trend last year brought this beloved style to the forefront. Celebrity hairstylist and TRUSS ambassador Asil Simsek describes the old money bob as a sleek, chin-length cut that exudes elegance and timelessness, making it perfect for sophisticated looks in both formal and professional settings.
In 2025, we’re seeing subtle updates that enhance the chicness of this classic look.
“The ultra-polished and structured styles are softening,” notes celebrity stylist and Moroccanoil ambassador Dimitris Giannetos. “There’s more movement, natural texture, and a less perfect finish. Instead of the precise, tucked-under style, people are embracing a slightly undone vibe—picture soft waves, airy layers, and a touch of tousle for that effortless richness!”
How to Get the Look
The latest version of the old money bob features a tousled and lived-in aesthetic rather than a straight cut. This is achieved by adding texture to create movement and a light, airy feel.
“It’s all about precision and balance,” Giannetos explains. “I focus on creating beautiful, clean, face-framing lines while considering natural texture and density. Removing weight in the right places prevents bulkiness, and a sharp yet soft perimeter gives it a modern feel.”
We’re aiming for a hairstyle that evokes summer days in the Hamptons or Hilton Head Island—a look that pairs perfectly with a sweater draped over the shoulders and a regular pickleball routine. The goal is a bob that looks effortlessly luxurious whether styled sleek or left to air dry. “A great cut should look just as chic air-dried as it does blow-dried—that’s the true test of sophistication and natural beauty!” Giannetos emphasizes.