As beauty brands and products continue to go viral on TikTok, it can be overwhelming to navigate through all the options. We have done the hard work for you by trying and testing some of the most popular TikTok beauty brands and products. Skip the endless scrolling and discover our curated list of viral TikTok beauty must-haves!
Viral TikTok Beauty
While these brands may not have originated on TikTok, they have certainly gained immense popularity on the platform. From award-winning products to cult favorites, we have handpicked the best viral TikTok beauty brands and products that are worth your attention.
Did your favorites make the cut?
Biodance
Biodance’s collagen mask has taken social media by storm, becoming a go-to product for skincare enthusiasts. With a focus on repairing the skin barrier, these masks are packed with hyaluronic acid and ceramides to nourish and hydrate your skin.
Rhode
Rhode, the brainchild of Hailey Bieber, has captured the hearts of TikTok users with its high-quality formulas and innovative products. From peptide lip tints to viral pocket blushes, Rhode is a standout brand on the platform.
Clinique
Clinique, a classic favorite, has found renewed popularity on TikTok with its iconic products like the Almost Lipstick in black honey. The brand’s presence on social media has led to several viral beauty moments that showcase its timeless appeal.
Kitsch
Known for its heatless curl sets and stylish hair accessories, Kitsch has become a TikTok sensation. Whether you’re looking for effortless curls or innovative hair care solutions, Kitsch has something for everyone.
Glossier
Glossier, a household name in the beauty industry, has solidified its place on TikTok with the launch of the You perfume series. With millions of likes and a loyal following, Glossier continues to be a favorite among TikTok users.
MERIT
MERIT, known for its luxurious makeup and skincare products, has gained popularity on TikTok for its high-quality formulations. With a strong presence on the platform, MERIT has become a go-to brand for beauty enthusiasts.
Tarte
Tarte, a top-selling brand on TikTok Shop, offers makeup solutions that deliver flawless coverage. With a rapidly growing fan base and impressive sales figures, Tarte is a must-try for anyone looking for quality beauty products.
Milk Makeup
Milk Makeup’s jelly makeup and award-winning formulas have garnered a dedicated following on TikTok. From lip tints to cheek blushes, Milk Makeup offers a range of products that cater to every beauty need.
Benefit Cosmetics
Benefit Cosmetics’ iconic Benetint lip stain has become a viral sensation on TikTok, with influencers and creators raving about its long-lasting formula. As a pioneer of the lip stain trend, Benefit Cosmetics continues to be a favorite among beauty enthusiasts.
e.l.f.
e.l.f., known for its affordable yet high-quality products, has found success on TikTok with its innovative beauty solutions. With a large following and unbeatable prices, e.l.f. has cemented its position as a top beauty brand on the platform.
Sol de Janeiro
Sol de Janeiro’s Bum Bum Cream and fragrances have captured the attention of millions of TikTok users. With a strong presence on TikTok Shop, Sol de Janeiro continues to be a favorite for those seeking quality beauty products.
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