The era of squeezing in a quick workout at the hotel gym is long gone. According to a recent survey of over 500 NewBeauty readers,* movement and mindfulness have become essential elements of modern vacations. From beachside yoga to guided hikes in the mountains, travelers are now seeking experiences that nourish both body and mind.
When asked about their wellness priorities while traveling, 35 percent of respondents mentioned participating in fitness and yoga classes, while nearly 12 percent opt for wellness consultations to gain personalized health insights. Interestingly, 44 percent of respondents revealed that spa retreats are the most appealing type of luxury travel for them.
Destinations like Costa Rica, Banff, and Napa Valley are at the top of the list for their wellness-focused offerings, including thermal springs, forest bathing, vineyard hikes, and spa rituals. One respondent captured the sentiment by stating, “I am increasingly drawn to luxury destinations that emphasize wellness through physical activities.” Readers also emphasized the importance of a quality fitness center and access to organic food as top amenities, highlighting that wellness encompasses not just the environment but the overall experience.
This shift reflects a broader trend in luxury travel, where rejuvenation is no longer just about relaxation but about renewal. Whether it’s a sunrise yoga session by the ocean or a guided meditation in the mountains, travelers are crafting itineraries that leave them feeling rejuvenated, realigned, and prepared to return home transformed.
*Source: BeautyEngine Advanced Research, 2025