Thorne, a science-backed health and wellness brand, is launching a new campaign today to change the conversation around creatine. Traditionally associated with weightlifters and elite athletes, creatine is now being promoted for its broader benefits, including enhanced cognitive function, endurance, and overall performance. The campaign is fronted by Grammy-winning artist, entrepreneur, and philanthropist Ciara, who is challenging the perception of creatine as solely for gym enthusiasts and highlighting its versatility for individuals striving for excellence in all areas of life.
How did you find out about the brand?
“I first learned about Thorne through my training and wellness team. They’ve been recommending Thorne for a while now, and it has become a staple in my household. When I was approached to be part of this campaign, I was thrilled. Thorne’s products are top-notch.”
How do you use their products in your day-to-day?
“Currently, I mix their creatine powder into my apple juice. I enjoy the taste, so it’s a pleasant way for me to incorporate it into my routine.”
How do you prioritize wellness and sleep in your life?
“I believe there’s always room for improvement. As a perfectionist, I push myself to reach peak performance levels by ensuring I get enough rest and prioritize my overall health and wellness. It’s essential as I continue to grow and evolve.”
How does self-care factor into your routine?
“Self-care is paramount for me. It involves doing things that nourish my soul, mind, and body. Spending time with myself allows me to be better for others. Whether it’s watching my favorite shows or pampering myself, self-care is non-negotiable.”
What other wellness practices do you engage in?
“I enjoy massages and wish I could have them more often. Balancing motherhood, work, and personal care can be challenging, but I prioritize activities like getting my nails done, staying active through workouts, and taking my vitamins. These practices are essential for my overall well-being.”
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