When we think of beauty in 2016, one brand that immediately comes to mind is Kylie Cosmetics. This was the era of “King Kylie,” where bold ultra-matte lips, heavy contouring, and ever-changing hair colors were all the rage. Fans still swoon over throwback photos of Kylie Jenner rocking this iconic look.
While Kylie Cosmetics has evolved to offer glossier and more comfortable formulas to cater to current trends, the OG ultra-matte Lip Kits remain a timeless symbol of that era.