Legendary skateboarder Nyjah Huston is venturing into the personal-care industry with the introduction of Out There, a new clean body-care brand tailored for those on the move. In collaboration with Concept Brands, the collection combines high-performance, clean formulas with luxurious scents inspired by designers, all at an affordable price. Available nationwide at Walmart and online, the range, priced between $8 and $12, demonstrates that effective, clean essentials can be accessible to all.
The aluminum-free assortment features odor-fighting probiotic enzymes for up to 48 hours of protection and is free of parabens, phthalates, sulfates, dyes, and aerosols. The initial products include Clean Body Deo Spray, Clean Body Def Spray, and Hydrating Body Wash, offered in unisex fragrances like Japanese Shiso, Tonka Amber, Bergamot Wood, and Santal Vetiver. With vegan, cruelty-free formulations and recyclable packaging, Huston’s latest endeavor emphasizes the importance of feeling good in your body to fully embrace life outdoors.
“I was inspired to enter the clean body space after realizing how harmful conventional products can be, particularly deodorants. I tried various options on the market but none met my expectations in terms of longevity. I’ve always wanted to align myself with a brand that reflects my passion for the outdoors, nature, and skateboarding, making Out There the perfect opportunity to merge a need with my interests,” Huston shares.
Growing up in a health-conscious environment shaped Huston’s commitment to wellness and conscious living. Raised vegan in Davis, CA, and later spending time on a farm in Puerto Rico, he learned the value of avoiding harmful substances and embracing a simpler, healthier lifestyle. This upbringing instilled in him the belief that taking care of oneself leads to a longer, more fulfilling life, essential for sustaining his skateboarding career.
As an athlete, Huston identified a gap in the body care market when it came to products that could keep up with his active lifestyle. His discipline in skateboarding translated into creating routines and habits that prioritize outdoor activity, emphasizing the importance of movement for both physical and mental well-being. Out There embodies this discipline by encouraging individuals to make spending time outdoors a regular part of their routine.
For Huston, performance-driven body care means using products that provide long-lasting protection without the need for constant reapplication or concerns about harmful ingredients. Out There’s commitment to efficacy and reliability is evident in its formulations, ensuring that users can trust their products to deliver results throughout the day.
Out There’s refusal to conform to traditional standards sets it apart from other brands in the industry. Embracing uniqueness and individuality, the brand is designed for those who are unafraid to stand out. Drawing from his experience in skateboarding, where creativity and personal style are celebrated, Huston aims to empower individuals to embrace their distinctiveness in all aspects of life.
While Out There is influenced by Huston’s athletic background, it is not exclusively for athletes but for anyone leading an active lifestyle. The brand is inclusive and accessible to all, encouraging individuals to prioritize self-care and embrace a life filled with movement and outdoor exploration. Quality ingredients and affordable prices are accessible to everyone. Our products cater to all genders, ages, and socioeconomic backgrounds, including fans and those who may not lead an active lifestyle but aspire to do so in the future. Our goal is to inspire individuals to embrace the outdoors and seize the opportunities each day offers.
When someone tries Out There for the first time, we want them to feel truly alive.