It’s no surprise that Drunk Elephant is venturing into the world of foundation. With the rising popularity of makeup infused with skincare benefits, this move not only makes sense but is also a strategic one. I recently had the opportunity to preview the upcoming Kamo Triple-Peptide Cover Drops from the brand (launching on August 11; be sure to sign up for notifications) and have been using them ever since.
Tiffany Masterson, the founder of Drunk Elephant, shared her inspiration behind Kamo, revealing, “When I started Drunk Elephant, I was in my early forties and had never worn foundation. My mom never allowed me to use it, so I always focused on skincare and improving my skin. However, as I got older, I noticed certain imperfections like redness that I wanted to address. Despite taking good care of my skin, there were still areas I wanted to conceal. That’s when I started using Kamo daily.”
Here’s a detailed look at what sets Drunk Elephant’s Kamo Triple-Peptide Cover Drops apart.
What Makes Drunk Elephant’s Kamo Triple-Peptide Cover Drops Unique
Kamo is not your typical liquid foundation; it’s more of a versatile product. Expanding on the brand’s signature “drop” formula (as seen in best-sellers like D-Bronzi), this multi-functional complexion drop can be used alone for full coverage, as a spot concealer, or mixed with your moisturizer for a natural tint that enhances your skin. Infused with hydrating ingredients like marula oil, green tea seed oil, and squalane, Kamo feels nourishing on the skin.
Masterson emphasizes that Kamo is not just a makeup product; it’s a powerful skincare serum on its own. She explains, “Even without the pigment, Kamo acts as a comprehensive peptide serum for the skin. The amino-acid-coated pigments in this formula are truly unique and challenging to develop. It took us years to perfect the technology, but that’s the Drunk Elephant way—we strive for perfection.”
The amino-acid-coated pigments in Kamo ensure even application and allow the product to be mixed with both water- and oil-based products, including sunscreen. This unique feature enables the product to blend seamlessly with moisturizers, proving its versatility. Nathan Rivas, VP of global research and product development at Drunk Elephant, highlights the extensive testing done on Kamo to ensure its compatibility with other products and its natural, color-true finish.
Rivas explains, “Amino acids are a key component of our skin barrier, responsible for maintaining skin hydration and suppleness. By incorporating these amino acids into Kamo, we’ve created a product that harmonizes with various skincare and makeup formulations.”
The Clinical Testing
Rivas shares the remarkable results of clinical testing on Kamo, stating, “After eight weeks, clinician assessments showed a 100% improvement in skin elasticity, firmness, and reduction of wrinkles—a rare feat in the beauty industry. Additionally, 91% of participants experienced enhanced skin texture.”
What Else You Should Know
Kamo is available in 25 shades and boasts transfer-resistant, crease-proof, sweat-proof, and humidity-proof properties for up to 12 hours. I’ve personally experienced seamless blending and long-lasting wear with Kamo, even when mixed with Virgin Marula Face Oil, Protini Moisturizer, and sunscreen. One pump is sufficient for full-face application, offering around 300 drops per bottle.
While there are no immediate plans for a dedicated brush, Rivas hints at potential future releases to complement Kamo.
The Bottom Line
Drunk Elephant’s foray into foundation goes beyond a typical makeup launch; Kamo bridges the gap between makeup and skincare, delivering a product that enhances your skin while providing coverage. If you’re looking for a foundation that seamlessly integrates into your skincare routine and offers skincare benefits, Kamo is worth trying.