If you’re a fan of matcha in your skincare routine, then Tatcha’s The Matcha Cleanse is a must-try. This gel-to-foam cleanser from the popular Japanese beauty brand has been gaining a devoted following, and recent data from a NewBeauty BeautyPass survey confirms its cult status. The brand has updated the formula in a new product—The Matcha Foam Cleanser ($40)—which now offers the same benefits with a foamy application.
As a beauty editor with sensitive skin, I can attest to the effectiveness of this cleanser. It cleanses without irritating my skin, making it a staple in my skincare routine. Our director of beauty, Britt Fallon, even notes that it helps makeup last longer, acting like a cleanser with built-in primer benefits. And it’s not just us; hundreds of reviewers share the same sentiment.
A Sensitive-Skin Winner
According to the NewBeauty BeautyPass survey, 49 percent of respondents found the effectiveness of The Matcha Cleanse most appealing, closely followed by Tatcha’s brand reputation and the product’s ease of use. Ingredients and texture also ranked high on the list.
Reviewers like Larisa K. praise the formula for its gentle nature on sensitive skin. She notes, “Every gel cleanser I’ve tried has caused an allergic reaction, but not this one. It has made my face feel clean and refreshed.” Others, like Elizabeth B. and Bertha C., highlight the use of green clay and ceremonial-grade matcha in the cleanser, which helps with sebum absorption, inflammation calming, and overall skin balance.
How It Stacks Up
When compared to similar products on the market, 69 percent of respondents rated The Matcha Cleanse better, with a third describing it as “much better.” With glowing reviews and survey data backing it up, Tatcha’s The Matcha Cleanse is a standout product that delivers a gentle yet effective cleanse.