Introducing By Ashley French, a unique wellness website by Ashley Tisdale that offers a modern take on lifestyle content. This platform combines her personal style, aesthetic, and philosophy to create a thoughtful destination that stands out in the overly curated wellness space. Emphasizing honesty, intentional living, and approachable inspiration, By Ashley French is a refreshing addition to the online community.
According to Tisdale, the platform aims to help women focus on what truly matters. Through authentic reflections and thoughtful content, readers are guided towards living with ease, intention, and quiet joy. By sharing lived experiences, the platform showcases warm homes, meaningful rituals, unfussy gatherings, and enduring personal style. Before the launch, Tisdale shared insights into her creative process and how reaching 40 influenced the project’s development.
What inspired the launch of this platform?
“I’ve always enjoyed sharing aspects of my life, whether it’s simple tips for customizing store-bought items or revealing the sources of my decor. I realized I wanted a space where all these elements could coexist, providing ideas and inspiration that feel personal and practical. Social media offers glimpses of who I am, but this platform allows for a deeper connection and authentic self-expression.”
Can you walk us through the content creation process?
“It all began organically. Conversations with friends turned into stories, and curiosity about various topics led me to seek experts for insight. The design was influenced by warm, inviting images and a color palette reflecting nature’s rich hues. The goal was to create timeless, relaxed visuals that contribute to a calm and welcoming online environment.”
Was there a specific moment that highlighted the need for this platform?
“Rather than a singular moment, it was a series of observations. Personal posts on TikTok and Instagram resonated with audiences, indicating a desire for more authentic connections. Turning 40 prompted reflection on personal growth, culminating in the creation of a platform that reflects my current identity under my married name, Ashley French.”
Sometimes, when I am busy but feeling energized, self-care for me might involve taking a walk to reflect on how grateful I am to be doing what I love. On other occasions, when I feel stretched too thin, it is about slowing down and giving myself permission to rest.
How do you believe this platform will provide a different approach and entry point into wellness?
For those interested in wellness and mental health, I believe they will continue to find what they are seeking at Frenshe, my initial website. I am extremely proud of the growth of Frenshe and its sister product line, Being Frenshe, and the community that has formed around mental health. With By Ashley French, I wanted to delve into a more personal approach and cover a wider range of topics, from hosting gatherings at home to sharing my favorite dining spots in Malibu. While wellness will always be a passion of mine, By Ashley French focuses on my lifestyle.