The statistics speak for themselves; beverage-inspired hair colors are currently the hottest trend!
Expert Insights
- Yarden Horwitz, the co-founder of Spate, a data-driven trend analysis platform
- Shvonne Perkins, a master colorist at Madison Reed
- Tracey Cunningham, a renowned celebrity colorist
Spring Hair Color Trends by Spate
Key players in the trend include the retro cherry cola shade and the trendy milk tea hair color. This season isn’t the first time food and beverage-inspired beauty and hair trends have gained popularity. Everything from makeup to fragrance has embraced this trend. In fact, Spate identifies ‘food’ as one of the top trendsetters in the beauty industry.
“Consumers are inclined to invest in small, sensory items in the beauty realm, and the diverse experiences offered by food, such as fragrance, taste, texture, and visual appeal, are highly attractive,” explained Yarden Horwitz, co-founder of Spate.
Rising Trend: Milk Tea Hair
A newcomer in the hair scene, milk tea hair has surged by 42.2% in popularity since last year. This light, comforting tone is ideal for a spring hair transformation.
According to Shvonne Perkins, Master Colorist at Madison Reed, this trend captures the “muted, soft cooler side of the color spectrum.” The result is a seamless, milky tone with a natural blended root. Perkins elaborates that it involves a natural root combined with heavily highlighted hair, all toned to achieve a soft, silvery ash tone mixed with a beige base.
Popular Choice: Cherry Cola Hair
One of the most prominent trends this year, cherry cola hair is a nostalgic Y2K comeback look. Embraced by celebrities like Dua Lipa and Dove Cameron, cherry cola has become a sensation online. With a 265.3% year-over-year growth, this trend garners over 2.3 million TikTok views per week.
Tracey Cunningham, the celebrity colorist behind cherry cola hair, describes it as a blend of “stunning dark wine shades with warm earthy auburns.” This timeless shade is a bold choice for a refreshing and alluring spring hair transformation.
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