Some products gain a devoted following for their effectiveness, while others become beloved for their fragrance. In a recent survey of over 600 NewBeauty readers,* Sol de Janeiro’s Brazilian Bum Bum Cream has achieved cult status for both reasons. This fast-absorbing formula contains guaranà for visible tightening, cupuaçu butter for deep hydration, and coconut oil for softening, resulting in smoother, more radiant skin. And let’s not forget the irresistible warm, gourmand scent that shoppers can’t get enough of.
An Unforgettable Scent
Users can’t stop raving about the salted caramel-pistachio fragrance, describing it as delicious, comforting, and perfectly balanced. One 52-year-old user mentioned, “It smells delicious and keeps my skin moisturized.” Another reviewer praised the scent as “yummy but not overwhelming,” making it versatile for wearing alone or layering. A 31-year-old fan simply stated, “It smells amazing, and I receive compliments whenever I wear it.”
Luxurious Hydration That Absorbs Quickly
Despite its thick and rich texture, users appreciate how quickly the cream absorbs into the skin, leaving it feeling soft and not greasy. A 48-year-old user described it as a “wonderful thick and rich cream moisturizer!” thanks to the nourishing blend of cupuaçu butter and coconut oil.
Another loyal customer, aged 41, who finished a whole jar, shared that the cream leaves their skin “incredibly moisturized and youthful-looking” – they’re already purchasing another jar.
Visible Skin Smoothing
Customers consistently mention firmer, smoother-looking skin after using the cream. The 41-year-old reviewer who praised its hydrating benefits also noted that it “refreshes and smooths out the skin, reducing the appearance of cellulite.” Others have reported a softer skin texture and a healthier-looking radiance overall.
The Verdict
From its iconic scent to its luxurious hydration and skin-smoothing effects, shoppers agree that Brazilian Bum Bum Cream is a must-have in their body care routine. The hype is real, and we’re fully on board with it.
*Source: BeautyEngine Advanced Research, 2025