The highly anticipated Dove x Crumbl collaboration is making a comeback this year with an even bigger and sweeter sequel. The new collection includes five products: body wash, body scrub, liquid hand wash, deodorant, and for the first time, beauty bars. The fragrance lineup features returning favorites Confetti Cake and Strawberry Crumb Cake, as well as the new Tres Leches scent inspired by Crumbl’s cult-favorite cake slice. The beauty bars in Crumbl’s signature pink shade are a direct response to the overwhelming demand from fans of the first drop.
Mele Melero, the chief growth officer with Dove Personal Care and Dove Masterbrand of North America, expressed excitement about the expanded collection in a recent interview with WWD. The Dove x Crumbl collaboration has become a cultural phenomenon, with the first drop tripling Dove’s sales and generating millions of views on social media. The new collection will be available on Walmart’s website today and in stores nationwide starting December 28th.
Overall, the Dove x Crumbl collaboration is back with a bang, offering fans a chance to stock up on their favorite products without the hassle of bidding wars on resale platforms. Don’t miss out on this exciting new drop!