Clint Price has always seen ranch sorting as more than just a competition—it’s about the people, the horses, and putting on a great show. Today, Price can be found as a trusted announcer at Cinch RSNC events, where his role goes beyond just calling out cattle numbers.
“I’ve been around horses my whole life,” Price shared, reflecting on his upbringing in Bessemer City, North Carolina. “My dad had horses, and we used to trail ride when I was young. We got into team penning in 1990 when I was just 9 years old.”
What started as a father-son bonding activity quickly became a family affair. After attending their first team penning event, the Prices didn’t just participate—they built their own arena in the backyard and hosted team pennings every weekend for years.
Those early experiences shaped Price’s love for the sport and the community surrounding it. He fondly remembers spending weekends team penning with friends while others his age were at high school football games.
As the years went by, Price and his family gained recognition as event producers in the Southeast, hosting rodeos, team penning, and ranch sorting events. In the early 2010s, Price and his wife, Heather, continued this legacy by working with others to organize events at the 5K Arena in Bladenboro, North Carolina.
Despite never intending to become an announcer, Price found himself behind the mic at their events, managing sound and learning on the go. His experience as a producer gave him a unique perspective on what it takes to run a successful show.
At Cinch RSNC events, Price’s role as an announcer involves managing multiple pens, coordinating with judges and staff, and keeping the show running smoothly. His focus on efficiency and accuracy ensures a fast-paced and engaging experience for competitors and spectators alike.
Price has watched ranch sorting grow from a niche sport to a popular family activity. As an announcer, judge, and competitor, he has been involved in every aspect of the sport’s evolution. Despite the changes, Price still values the camaraderie and fellowship that make ranch sorting special.
For Price, the best part of being involved in ranch sorting events is the people. Whether riding, working, or announcing, the sense of community and enjoyment is what keeps him coming back for more.
This article was originally published in the Winter 2026 issue of The Ranch Sorter.